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Why China Clothing Wholesale Thrives: Spotlight on Liuhua Market

Mar 10,2025
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China's dominance in global clothing wholesale is epitomized by Guangzhou's Liuhua Market, a sprawling complex that combines scale, innovation, and competitive pricing. Established in 1996, Liuhua Market exports over $1 billion annually to regions like Europe, Africa, and the Middle East, supported by 2,000+ suppliers offering OEM/ODM services.

The market's strength lies in its digital transformation. Partnerships with tech companies have enabled hybrid B2B platforms, allowing buyers to source products online while leveraging offline logistics and quality checks. For instance, the LIUHUAMALL platform streamlines cross-border transactions, making it a model for China's "market procurement trade" reforms.

Liuhua's proximity to the Canton Fair's legacy sites, such as the FTC International Fashion Trade Center (renovated from the former Canton Fair venue), enhances its appeal. The FTC integrates high-end brand showcases, designer studios, and unified logistics, attracting global buyers seeking premium apparel. With annual events like the Liuhua Foreign Trade Procurement Season, this market continues to drive Guangzhou's $100B+ textile industry.

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