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China has continued to expand its visa-free policy since the end of 2023, and has achieved full mutual visa exemption with 26 countries, unilateral visa exemption for 38 countries, and optimized transit visa exemption to 240 hours. Data from 2024 showed that the number of foreigners entering China without a visa reached 20.115 million, an increase of 112.3% year-on-year, driving "China Travel" to become a hot search tag on global social media.
With the surge in international tourists, China's tourism market has shown a trend of diversification. For example, young Korean tourists have started the trend of "going to China after get off work on Friday" and are keen to check in cultural landmarks such as the Bund and Yu Garden in Shanghai; European tourists prefer modern cities such as Beijing and Guangzhou. It is worth noting that business travel and procurement demand have grown simultaneously-Guangzhou Liuhua Clothing Wholesale Market has become the preferred destination for international buyers to purchase in China with its advantage as the largest clothing distribution center in Asia. The market provides full-category supply chain services from high-end customization to fast fashion, attracting frequent buyers from Southeast Asia, the Middle East and other regions.
