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Canton Fair Heritage Fuels Liuhua Market’s Rise in Global Fashion Trade

Mar 7,2025

The Canton Fair's legacy lives on in Guangzhou's Liuhua Market, a powerhouse blending history with cutting-edge commerce. Originally hosting the China Import and Export Fair, the site now houses the Liuhua Exhibition and Trade Center, a 1-million-square-meter hub for fashion wholesale and international trade.

Liuhua Market's strategic upgrades include smart retail innovations like AI-powered fitting mirrors and IoT-enabled logistics, ensuring efficiency for buyers from 60+ countries. In 2025, its collaboration with the Guangzhou Free Trade Zone and cross-border e-commerce pilots has positioned it as a gateway for SMEs entering global markets.

Notably, the market's Global Import Pavilion, supported by consulates from multiple countries, showcases international brands alongside Chinese apparel, fostering bidirectional trade. Events like the Simulation Plants & Accessories Exhibition (hosted at the Canton Fair Complex) further amplify its global reach.

With seamless transport links to Guangzhou's railway and airport hubs, Liuhua Market exemplifies how the Canton Fair's heritage continues to shape China's role in global fashion trade.

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